Jill Bensley

Biografía: Jill Bensley President JB Research Company Ojai, CA Ms. Bensley is president of JB Research Company, an economic consulting firm specializing in concept development, market and financial feasibility testing for cultural, retail, entertainment, and sports real estate projects. Though trained as an economist, Ms. Bensley has long believed that the big hits and all of the “misses” in these industries are a function of understanding and catering to the collective hearts and minds of various demographic cohorts. Because of this belief, she is an avid trend watcher and an expert on characteristics and behavior of various market segments. Ms. Bensley has more than 25 years of experience in the economic planning and research industry, beginning with her work with Economics Research Associates in Los Angeles. At Federated Department Stores she served as Research Analyst and was Director of Research for South Mark/University Group, a multi-million-dollar real estate firm. She was Vice President of Harrison Price Company in Los Angeles before establishing JB Research Company in Ojai, CA. Active in her surrounding community, Ms. Bensley is co-founder of Kids' Arts, an arts education program for children in foster care in Ventura County. Currently she serves as an appointed member of the Economic Vitality Commission in Ventura County and has taught real estate market analysis at UCLA and UCSB. . She is a full member of the Urban Land Institute and Assistant Chair of the Entertainment Development Council, the International Association of Amusement Parks and Attractions; and the Themed Entertainment Association. Clients include Artpark in Lewiston, New York, the Sega Corporation, the Academy of Motion Pictures Arts and Sciences, AEG (Anschutz Entertainment Group, the Kellogg Company, Sony Development, American Girl Place, The Children’s Place, Nintendo Corporation of America, Excel Legacy Corporation, the Honda Center, 20th Century Fox, Nickelodeon, CNN, Gaylord Entertainment, and the Portland Trail Blazers. Feb. 2011