Pamela Minich

Biografía: Pam Minich President Minich Strategic Services Houston, TX Minich Strategic Services is a research & consulting firm engaged in providing strategic market and economic research, consumer insights and advisory services to a broad spectrum of real estate and related organizations. Pamela Minich, has been personally engaged in both commercial and residential real estate projects located in more than 20 states. Based in Houston, Texas, Minich Strategic Services’ clients include commercial real estate, homebuilding, not-for-profit and public sector organizations that require a high level of market intelligence and value its strategic application to their most challenging real estate planning and business problems. Minich is accustomed to collaborating with brokers, investors, builders, developers, land/urban planners, architects, real estate attorneys, financial institutions, civil engineers and government agencies on a wide variety of projects. Ms. Minich also holds an active Texas Real Estate Sales License. The company’s areas of expertise include: consumer and economic research, consumer insights, market segmentation, customer satisfaction, highest and best use and market feasibility studies, urban development trends; sustainable development practices; and housing development (single and multi-housing) across a broad spectrum of types – master planned communities, active adult, affordable, workforce, seniors, urban infill, student, resort/second home, luxury, high-rise, military, etc. The firm’s market research expertise includes: all quantitative and qualitative research methodologies, including surveys, focus groups, mystery shopping and one-on-one in-depth interviewing. Ms. Minich has served as an expert witness on the subjects of real estate development and marketing and has been an active member of the Urban Land Institute, the National Association of Homebuilders, The National Association of Business Economics, the American Marketing Association, The Commercial Real Estate Research Forum and the U.S Green Building Council. Prior to formation of Minich Strategic Services, Ms. Minich headed several other boutique market research and consulting practices focused on the real estate industry. She was also employed by a Fortune 200 public homebuilder as the Houston Division’s Director of Strategic Marketing for six years. The company’s business philosophy is that injecting a customer-centric, fact-based approach to real estate planning, marketing and management provides a solid basis for executive decision-making that builds confidence and reduces risks and uncertainty. “Providing fresh insights about the most pressing strategic issues impacting success is always our highest priority. “ June 2014