Luis Mendoza

传：I’m Managing Director of DNCO’s North America studio — a global creative agency dedicated to branding places and cultural destinations. Based in New York, I lead high-impact projects that help shape the future of cities, districts, and developments across the U.S. and Canada. With 15 years of experience in branding, media and communications — including the past 8 focused on place branding — I work with public and private clients to create brands that accelerate ambition, clarify a place’s value, and build meaningful relevance with the communities and audiences they serve. My work spans commercial real estate, residential, mixed-use, hospitality, city branding, and innovation districts. I’ve led branding for transformative projects such as 70 Hudson Yards, Dumbo, Pier 70, Downtown San Francisco, Google’s move to the Thompson Center in Chicago, 16th Street in Denver, South Flats in Vancouver, and a new science and technology district in Detroit. Whether delivering comprehensive brand systems, building community engagement, or shaping leasing strategies, my team and I bring focus and coherence to complex, multi-stakeholder environments. I believe brand is one of the most powerful tools we have to shape how people experience place — and to turn developments into destinations with lasting impact.