Toni Alexander

Biography: Toni Alexander President & Creative Director InterCommunicationsInc® The energy, creativity and real estate acumen of Toni Alexander are the driving force behind the success of her award-winning firm, InterCommunicationsInc®. For more than three decades, InterCom® has established itself as the world leader in marketing positioning and branding strategy for an elite portfolio of residential and resort properties. InterCom’s global reputation for packaging highly effective, full-service marketing programs to the ultra-high-net-worth buyer has been forged in 30 countries and 5 continents—including Asia—a testament to the company’s ability to appreciate the cultural nuances and changing demographics of international markets. Professional Interests and Expertise: Under Toni’s visionary direction, InterCom has perfected the art and science of Imaging Places®, a signature approach to compelling storytelling commemorated in three coffee table books, The Art of Real Estate and Imaging Places Volume I and Imaging Places Volume II. Across the globe, Toni is legendary in her ability to dominate the uber-luxury real estate sector by building extraordinary brands that move the ticker—helping to drive over $15 billion in sales and acquisitions for InterCom clients. Her branding expertise and marketing savvy have been instrumental in putting many of the industry’s high-profile projects on the map, such as Calistoga Ranch, an Auberge Resort, in Napa Valley, California; 3 Creek Ranch in Jackson Hole, Wyoming; and Artesana Rosewood Residences in San Miguel de Allende, Mexico. Current assignments include the relaunch of Peninsula Papagayo, Costa Rica’s premier geo-luxury destination, with Gencom; launch of the Chatwal Lodge, a luxury 50-room resort hotel in Woodstock, New York; Edge-on-Hudson, a mixed-use riverfront destination in Tarrytown, New York; and several Four Seasons residential communities around the globe, including Hualalai Resort, Four S