Deborah Blake

Biography: Deborah L. Blake Professional Biography Principal, The Ipsum Group For over 3 decades Ms. Blake has been dedicated to the business of New homes, community, and a thriving lifestyle for those 55 years and older. After a successful 21-year career with the Del Webb Corporation and PulteGroup Inc., Deborah Blake created The Ipsum Group to assist clients in monetizing the growing, and increasingly diverse, market of 55+ consumers. Ms. Blake’s unique career experience provides a broad and deep understanding of the ever changing mature consumer and the age targeted and age qualified real estate categories. Senior Vice President, Marketing Robson Communities Inc., Phoenix, AZ February 2011– April 2012: Directed all aspects of re-positioning the 40-year-old Robson Resort Communities brand as a premium and relevant brand in the active adult community category. National Director of Marketing, Del Webb Brand PulteGroup, Inc. September 2009– February 2011: Directed branding, repositioning, and marketing strategy for Del Webb’s 52 Active Adult communities in 21 U.S. markets. Served as strategic and operational consultant to Area and Division Presidents for new market opportunities and actively selling Del Webb communities. Vice President, Marketing – Southwest Area PulteGroup, Inc. July 2004– January 2010, Director of Operations, Corte Bella Active Adult Community (Del Webb) PulteGroup, Inc. March 2003– June 2004 Phoenix, Arizona Area Marketing Director, Arizona Active Adult Division PulteGroup, Inc. January 2002– March 2003 Vice President, Sales and Marketing – Anthem Del Webb Corporation and PulteGroup, Inc. (post-merger) January 1997– January 2002 Del Webb VP, Sales and Marketing/Operations – Bellasera Del Webb Corporation April 1996 – January 1997 Sr. Sales Manager – Terravita – 11/94 – 4/96 Design Studio Manager – Sun