Jeff Binford

Biography: Jeff Binford, CHA is an Executive Vice President of CBRE Hotels Advisory, based in the Dallas, Texas office. Mr. Binford has over 40 years in the hospitality industry with diverse disciplines, including market feasibility, appraisal, franchise and management agreements, individual and multi-property management, asset management, and individual and mixed-use hospitality developments. Mr. Binford works with many clients as Advisor, Receiver, Property Manager and Asset Manager. Mr. Binford began his hospitality career operating full-service hotels under differing brand names, sizes and geographic locations. He was part of multiple pre-opening teams for hotels ranging from 300 – 1,000 rooms, both as temporary and permanent management positions. His detailed understanding of operations coupled with his expertise in forecasting and budgeting, allows Binford to consistently achieve top profits and service scores. Prior to CBRE Hotels, Binford served as Managing Director of an international hospitality consulting firm, directly responsible for a portfolio of distressed assets. He also served as Vice President of Development for two large franchise and management organizations, responsible for franchising new-construction developments under multiple brands and soliciting third-party management agreements. His efforts resulted in multi-year awards for both quality and quantity franchise developments with highest per-unit sales. He also previously served as Senior Manager for Pannell Kerr Forster in Dallas. Mr. Binford personally worked on hundreds of hotels, valued well over $2 Billion with most industry brands, including Wyndham Hotels & Resorts, Hilton, Marriott, Hyatt Hotels and Resorts, Choice Hotels and InterContinental Hotels Group. He has conducted market and economic feasibility studies, operational reviews and appraisals for hotels and resorts throughout the country. Binford has a Bachelor of Science degree from the Conrad N. Hilton College of Hotel Management at the University of Houston and earned the designation of Certified Hotel Administrator from the American Hotel and Lodging Association Educational Institute. Mr. Binford served on and chaired many public and private boards and is a frequent keynote speaker, guest lecturer and panelist before a number of industry-related educational institutions, associations and chambers of commerce