Lorne Bassel

Biography: Lorne Bassel Chief Executive Officer Crave Real Estate Montreal, Quebec With close to three decades of real estate development experience in both urban and resort locations throughout the world, Lorne Bassel takes his knowledge and passion for creating village centered master planned communities to create his most recent venture - Crave Real Estate. Crave Real Estate is a testimony to Lorne's devotion and experience (from his tenure at Intrawest) in creating places that are designed to connect people in social settings and provide them with what they want based on the careful understanding of their behavior. It is this balanced mix of reason and magic that has led to the success of his worldwide projects by giving people access to what they desire. Crave Real Estate is a real estate development and consulting group focused on the creation of mixed use properties. The company is committed to working on projects with reputable partners and working through the projects with strategic alliances in the industry. Crave is part of the Lubert Adler family which is a Philadelphia based private equity firm that specializes in real estate ventures. Crave has the mission to create places that make people happy through creative real estate ventures. Prior to founding Crave, Lorne was the Executive Vice President of Intrawest Corporation, and one of the world leading experts in Village resort creation. Lorne joined Intrawest Corporation in 1993, and led the then bankrupt Tremblant Ski resort to becoming North Americas Top rated resort in the Northeast for 10 years running. He is also one of the founders of the Intrawest Placemaking Division, the development arm of the billion dollar public company. During his tenure, Lorne was responsible for the creation of more than 20 Intrawest resorts throughout North America and Europe, led Intrawest's Village People Commercial teams, Hotel branding division, Human resources and more recently Innovation