Royce Chwin

Biography: With over 30 years of experience in the retail, hospitality and tourism sectors, Royce has focused the last 15 years of his career in senior leadership roles at the national, provincial, and now civic level of destination management organizations. After spending 10 years at Travel Alberta, Royce relocated back to his hometown Vancouver to take on the role of President, and CEO of the now transformed Destination Vancouver in July of 2020. While at Travel Alberta Royce oversaw the development and launch of the award winning (remember to breathe) destination brand that resulted in increased awareness and visitation for Alberta. While at the Canadian Tourism Commission, Royce was part of the team that brought the Canada brand to life for millions of viewers and attendees of the Vancouver 2010 Winter Olympics helping to put Vancouver and Canada on the global tourism bucket list. Before that Royce developed extensive experience working in corporate, franchise and a start-up business in operations, sales, and marketing in various leadership roles. Royce volunteers on Destination British Columbia’s Tourism Marketing Committee, Expedia Media Select Advisory Board, Business Improvement Association Downtown Vancouver Board Member, and the SAIT Dean’s Hospitality and Tourism Council.