Christine Firstenberg

Biography: Christine Firstenberg  Metrovation Retail Resources Retail Real Estate Resources 925-381-8666 [email protected] Experience Ms. Firstenberg’s deep experience in California entitlement issues and land use analysis has led to successes throughout her development consulting and retail real estate brokerage career, as well as her leadership roles in industry organizations. Having sold over 3.2 million square feet of retail buildings; leased over 4.6 million square feet, and participated in the entitlement process for a multitude of shopping centers, Ms. Firstenberg has a distinct knowledge base from which to pull from. Christine’s has experience in pre-construction leasing, ground-up development master planning, merchandising planning and retailer strategic expansion plans. Ms. Firstenberg is currently a Principal with Retail Real Estate Resources, a development consulting company and Partner at Metrovation Retail Resources. Previously (March, 2015 to March, 2018) she was Senior Vice President at JLL where she was the principal person to identify and secure a relationshiop with a major mall development company. Prior to that, (2002 to 2015) she was Partner/Managing Director and co-founder of Metrovation Brokerage, (which she founded with ICSC retail legend Merritt Sher in 2002), focusing on the development of strategic expansion plans for retail tenants interested in opening retail stores in the tight markets of the San Francisco Bay Area. Prior to that, (1993 - 2002) she spent 9 years at San Francisco-based Terranomics Retail Services, and six years at McMasters and Westland/TRI, always focused on retail real estate. In addition, Christine founded and served as the Northern California International Council of Shopping Centers (ICSC) Alliance/P3 chairman for the private sector, and she used her experience in ground up shopping center development in consulting to Cities and Counties regarding retail commercial corridors and downtowns.