Amaya Genaro

Biography: Amaya Genaro is Vice President – Community Services for Rancho Mission Viejo, LLC, a privately held, family-owned and operated company responsible for the ranching, farming, planning, development, and financial management of the 23,000-acre Rancho Mission Viejo ranch community (aka The Ranch) in South Orange County, CA. Backed by more than 25 years of community association experience, Amaya Genaro is known for her ability to integrate community governance with amenity design/maintenance and resident programming to effectively establish and manage lifestyle-enriched communities. With this as her focus, Genaro leads the strategic direction of the Rancho Mission Viejo Community Life team which encompasses a wide range of disciplines, from lifestyle services, transportation demand management, community programming and more. Under her direction, Rancho Mission Viejo is bringing to life a community that challenges the status quo by integrating Ranch neighborhoods exclusive to 55-plus residents and “all age” neighborhoods with an overlay of ageless amenity design and programming. A former Planning Commissioner for six years with the City of Rancho Santa Margarita, Genaro earned her Bachelor’s Degree in Biological Sciences from the University of California, Irvine. Genaro is a popular speaker to such prestigious organizations as the Urban Lands Institute, Pacific Coast Builders Conference and the 55+ Housing Council. She is also a member of the Building Industry Association – Orange County Chapter and the Urban Land Institute. Amaya currently serves on the Global Wellness Institute Wellness Communities and Real Estate Initiative.