Choon Fah Ong

Biography: With more than 30 years’ experience in real estate and academia, Ong Choon Fah heads the executive leadership team for Edmund Tie & Company in her role as CEO. On top of strategy and management, her vision is to create a firm that is committed to industry-leading real estate consultancy that adheres to the highest ethical principles, supporting the community for long-term sustainability. Choon Fah’s broad expertise in research and consulting in Singapore and beyond, in conjunction with her wide-ranging experience across commercial, government and non-profit organisations, give her an excellent overview of the industry. Choon Fah is the Chair of Singapore for the Urban Land Institute (ULI) and a member of the APAC Executive Committee, Honorary Real Estate Consultancy Advisor to the Real Estate Developers’ Association of Singapore (REDAS), and member of the Council for Real Estate Agencies’ (CEA) Professional Development Committee. She is also a licensed valuer and salesperson, Fellow of the Royal Institute of Chartered Surveyors (FRICS) and Singapore Institute of Surveyors and Valuers (FSISV). Beyond real estate, Choon Fah’s wide-ranging interests include the arts, education and lifelong learning. She sits on the management board of the National University of Singapore Institute of Real Estate and Urban Studies (NUS IREUS) and is a life member of the prestigious Phi Kappa Phi Honor Society.