Caroline Simmel

Biography: Caroline Simmel Empire Communities SVP, Sales & Marketing Caroline serves as SVP, Sales & Marketing for Empire Communities, formerly Edward Andrews Homes, where she uses her broad residential real estate marketing experience to develop and execute a communications strategy that supports consistent business growth and enhances brand equity. Working directly with the principals, Caroline leads all marketing functions to achieve corporate objectives while ensuring the EA Homes’ brand voice is articulated through all levels of communication. As an experienced real estate strategist, Caroline focuses on target market demographics, product planning and price positioning, competitive profiling, and promotional efforts for both current and future EA Homes communities. In addition, she works with investor group analytics teams during the project feasibility phase of land and lot acquisition to quantify strategic growth options for future communities across Georgia’s footprint. Prior to joining EA Homes, Caroline joined PEC Development Group as a consultant to manage lot sales on the Builder and Developer Services team. She formed a unique platform designed to efficiently create, execute and manage builder programs on behalf of PEC Development Group and the builders in their communities. Caroline also helped to create the Land Acquisition Division at Jenny Pruitt & Associates, a Berkshire Hathaway Company in Atlanta, and managed comprehensive acquisition and disposition assignments, including lot sales, builder program creation, and general brokerage for both residential and commercial transactions. Additionally, Caroline is a Qualifying Broker with the Georgia Real Estate Commission and manages Rankin Kelly, LLC. Caroline earned her Bachelor of Science at the University of Florida with a concentration in Telecommunications and Political Science. .