Teri Slavik-Tsuyuki

Biography: Teri has brought to life some of the most valued and recognized brands in resort and community development. For a decade, her marketing and brand design agency in Canada handled all of Intrawest’s vacation ownership resort launches in 3 countries. During her 10+ years as the Chief Marketing Officer for Newland Communities Teri was the architect of the Newland brand, and its application in more than 40 communities in 14 states, where she also led new community start-up, and opened 11 new communities in 4 years. Her company, tst ink, llc (www.tst-ink.com) works with community developers to create places and brands customers connect with and experiences that matter. Her work has been featured in USA Today, Forbes, and many other industry publications. She was named “one of the most influential women in homebuilding" by BUILDER Magazine and was inducted into the William S. Marvin Hall of Fame for Design Excellence in 2015, the second woman ever to earn this honor. Teri writes regularly for the National Association of Home Builders’ Best in American Living and is a frequent speaker on consumer insights and brand experience design. She spearheaded the America At Home Study (https://americaathomestudy.com/) at the start of the COVID-19 pandemic to understand changes in consumer behavior, and home and product preferences as a result of the pandemic, which may have lasting impacts on home and community design. Teri serves as Co-chair of the Global Wellness Institute’s Wellness Communities & Real Estate Initiative, and Assistant Chair of Urban Land Institute's Residential Neighborhood Development Council. She is a Teaching Assistant at Northwestern University (Medill School of Integrated Marketing Communications), a member of Garman Homes’ Advisory Board, and the Founder of Philosophers Café 101, a public forum for engaging conversation and exchanging ideas. She has an M.Sc. (honors) in Integrated Marketing Communications from Northwestern University, a B.A. in C