Margaret Wylde

Biography: ProMatura Group, LLC and ProMatura International are divisions of a research and advisory company founded by Wylde. Clients include investors, developers, for-profit and not-for-profit owners, operators, cities, counties, and states; and industry associations in the Americas and Europe. ProMatura has offices in Oxford, MS and London, UK and has provided services for companies in Mexico, the UK, Portugal, Canada, Dominican Republic, Australia, Japan, Spain and the US. Wylde was one of three individuals to be inducted into the American Senior Housing Association’s Senior Living Hall of Fame in January of 2020. Wylde is also a member of the Urban Land Institute serving as a Trustee, Governor, a member of the Advisory Board of the Terwilliger Housing Center, former Chair of the Lifestyle Residential Development Council and Senior Housing Council and Building Healthy Places. Wylde served on the Americas Executive Committee of ULI and serves on the Executive Board of the American Seniors Housing Association. Wylde is Vice President of the Board of Directors of Memory Makers, a not-for-profit provider of respite day care services for individuals with memory impairment. Wylde received the Icon of the Industry Award from the 50+ Housing Council of NAHB for her “substantial and lasting impact on the seniors housing industry.” She was the first woman to receive this honor. The author of five books and scores of technical papers and articles, Wylde is also a contributor to trade and business publications and scholarly journals. Her publications include Right House, Right Place, Right Time: The Community and Lifestyle Preferences of the 45+ Housing Market (BuilderBooks, 2008); Boomers on the Horizon: Housing Preferences of the 55+ Home Buyer (BuilderBooks, 2002); and Building for a Lifetime: The Design and Construction of Fully Accessible Homes (The Taunton Press, 1994). Wylde is often sought out for her expertise by various news and trade publications,