C Street Corridor

Report Summary: The Downtown San Diego Partnership and City Center Business Improvement District invited the ULI San Diego – Tijuana District Council to provide expert advice on an area with C Street forming its spine and extending from Union Street to Tenth Avenue, and Broadway to B Street, to create desired results for the following outcomes.

1. Develop a realistic plan of action, which could be executed by stakeholders in the study area and subareas, and which should chart a path to achieve a vision of a vibrant, interesting, and bustling corridor.
2. Highlight opportunities for public and private investment in the study area.
3. Market the area as the opportunity-rich place it is today, helping to overcome its negative reputation.
4. Bring stakeholders together behind a common vision.