San Diego, CA, United States Global
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Report Summary:

The Downtown San Diego Partnership and City Center Business Improvement District invited the ULI San Diego – Tijuana District Council to provide expert advice on an area with C Street forming its spine and extending from Union Street to Tenth Avenue, and Broadway to B Street, to create desired results for the following outcomes.

  1. Develop a realistic plan of action, which could be executed by stakeholders in the study area and subareas, and which should chart a path to achieve a vision of a vibrant, interesting, and bustling corridor.
  2. Highlight opportunities for public and private investment in the study area.
  3. Market the area as the opportunity-rich place it is today, helping to overcome its negative reputation.
  4. Bring stakeholders together behind a common vision.

Report Summary: The Downtown San Diego Partnership and City Center Business Improvement District invited the ULI San Diego – Tijuana District Council to provide expert advice on an area with C Street forming its spine and extending from Union Street to Tenth Avenue, and Broadway to B Street, to create desired results for the following outcomes.

  1. Develop a realistic plan of action, which could be executed by stakeholders in the study area and subareas, and which should chart a path to achieve a vision of a vibrant, interesting, and bustling corridor.
  2. Highlight opportunities for public and private investment in the study area.
  3. Market the area as the opportunity-rich place it is today, helping to overcome its negative reputation.
  4. Bring stakeholders together behind a common vision.
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