Third Avenue Downtown Chula Vista TAP Report
Report Summary: Third Avenue in Chula Vista is an established commercial corridor in Downtown Chula Vista that is navigating the challenge of drawing housing, tourism, and development to the area to sustain a thriving business community. It is a historic area of Chula Vista and is home to many annual events such as the Lemon Festival, Dia De Los Muertos Celebration, and Farmer’s Market. Despite the street’s diversity of businesses and proximity to parks and new development, Third Avenue needs investment to create a robust, long-lasting community that attracts both new and returning visitors and residents. Housing, health, and economic development are the TAP’s main focus areas. To draw new residents to the area and foster a sense of vibrancy, we will investigate the encouragement of new development and density, as is common in other urban neighborhoods.
The TAP work and recommendations focus on the following key questions:
- How can downtown residential development support the Third Avenue economy while maintaining a cohesive community identity?
- How can the Downtown Chula Vista Association promote positive outcomes in community health and wellness?
- 3. How can the Downtown Chula Vista Association leverage economic growth in the city of Chula Vista for the benefit of conditions downtown?