Chula Vista, CA, UNITED STATES Americas
Cover Image
Report Summary:

Third Avenue in Chula Vista is an established commercial corridor in Downtown Chula Vista that is navigating the challenge of drawing housing, tourism, and development to the area to sustain a thriving business community. It is a historic area of Chula Vista and is home to many annual events such as the Lemon Festival, Dia De Los Muertos Celebration, and Farmer’s Market. Despite the street’s diversity of businesses and proximity to parks and new development, Third Avenue needs investment to create a robust, long-lasting community that attracts both new and returning visitors and residents. Housing, health, and economic development are the TAP’s main focus areas. To draw new residents to the area and foster a sense of vibrancy, we will investigate the encouragement of new development and density, as is common in other urban neighborhoods.

The TAP work and recommendations focus on the following key questions:

  1. How can downtown residential development support the Third Avenue economy while maintaining a cohesive community identity?
  2. How can the Downtown Chula Vista Association promote positive outcomes in community health and wellness?
  3. 3. How can the Downtown Chula Vista Association leverage economic growth in the city of Chula Vista for the benefit of conditions downtown?

Report Summary: Third Avenue in Chula Vista is an established commercial corridor in Downtown Chula Vista that is navigating the challenge of drawing housing, tourism, and development to the area to sustain a thriving business community. It is a historic area of Chula Vista and is home to many annual events such as the Lemon Festival, Dia De Los Muertos Celebration, and Farmer’s Market. Despite the street’s diversity of businesses and proximity to parks and new development, Third Avenue needs investment to create a robust, long-lasting community that attracts both new and returning visitors and residents. Housing, health, and economic development are the TAP’s main focus areas. To draw new residents to the area and foster a sense of vibrancy, we will investigate the encouragement of new development and density, as is common in other urban neighborhoods.

The TAP work and recommendations focus on the following key questions:

  1. How can downtown residential development support the Third Avenue economy while maintaining a cohesive community identity?
  2. How can the Downtown Chula Vista Association promote positive outcomes in community health and wellness?
  3. 3. How can the Downtown Chula Vista Association leverage economic growth in the city of Chula Vista for the benefit of conditions downtown?
RELATED
Report

What’s Old Is New: The Business Case for Adaptive Reuse

This report commissioned by ULI and made possible by a generous donation from Kohn Pedersen Fox (KPF) in the name of the late A. Eugene Kohn (ULI Life Trustee and KPF Co-Founder), explores the business case for adaptive reuse by illustrating three re...
Report

ULI Real Estate Economic Forecast – Spring 2025

The latest semi-annual ULI Real Estate Economic Forecast was completed on May 5, 2025, and is the result of surveying 36 leading real estate economists and analysts from 29 real estate organizations. They provide their three-year forecasts—to the end...
Events Library

2025 ULI Spring Meeting

The brightest minds in real estate convened in Denver at the ULI Spring Meeting 2025 in Denver to participate in 22 expertly curated development tours, 30+ engaging concurrent sessions, and hear from 100+ speakers, offering actionable insights and in...
Topics
Development
District & National Councils
ULI San Diego-Tijuana