Kristen Morris

Biographie : Kristen Morris, previously Chief Retail Strategist at Jamestown, has rejoined her family business, Morris & Fellows, bringing her national experience to merge with the town center development expertise of Morris & Fellows principal Cheri Morris. Ms. Morris has spent her 35-year career on the leading edge of retail and mixed-use real estate development. She blends long-term industry perspective, multi-disciplinary experience, sophisticated data analytics, and relevant cultural and demographic dynamics to create creative, strategic approaches to each unique property. Her industry experience includes mixed-use development planning and retail programming; development visioning and place strategy; retail proforma inputs and market advisory; retail merchandising and leasing; branding and marketing; market data intelligence for a broad spectrum of retail real estate product types, including urban retail streets, urban mixed-use districts, new urbanist development, multifamily, mixed-use developments, traditional, enclosed malls, lifestyle centers, and grocery-anchored community centers. While at Jamestown, Ms. Morris built a retail brokerage services division, bringing retail portfolio strategic planning, merchandising, and leasing in-house. She spent the last three years at Jamestown leading the Place and Development Advisory for Google’s Silicon Valley large-scale mixed-use campus projects. Kristen is an active member of ICSC, ULI, ULI Livable Communities Council, and ULI’s Silver Retail Council.