Emerging Trends in Real Estate® United States and Canada 2026
报告摘要：: Now in its 47th edition, the 2026 Emerging Trends in Real Estate® identifies key opportunities, risks and market shifts that will shape the industry in the coming year—drawing on insights from more than 1,700 leading real estate investors, developers, lenders and advisors across the U.S. and Canada. This year’s report uncovers an industry that is neither standing still nor returning to old norms. It is reshaping itself for a new era as technology integrates across the built environment, and demographic shifts create new demand patterns. With economic uncertainty and higher financing costs creating a palpable 'fog' over the path forward, the most successful players will be those who combine insight with agility. This insight is framed by the report's exploration of five pivotal trends: 'Half Full or Half Empty? Capital Markets in the Fog'; 'Niche to Essential Real Estate'; 'Back to Basics with New Tools: Asset Selection and Operations'; 'Demographics Will Define Demand'; and 'AI Moves into Real Estate'.
High-Potential Property Sectors for Growth, Innovation, and Resilience
报告摘要： Now in its 47th edition, the 2026 Emerging Trends in Real Estate® identifies key opportunities, risks and market shifts that will shape the industry in the coming year—drawing on insights from more than 1,700 leading real estate investors, developers, lenders and advisors across the U.S. and Canada. This year’s report uncovers an industry that is neither standing still nor returning to old norms. It is reshaping itself for a new era as technology integrates across the built environment, and demographic shifts create new demand patterns. With economic uncertainty and higher financing costs creating a palpable 'fog' over the path forward, the most successful players will be those who combine insight with agility. This insight is framed by the report's exploration of five pivotal trends: 'Half Full or Half Empty? Capital Markets in the Fog'; 'Niche to Essential Real Estate'; 'Back to Basics with New Tools: Asset Selection and Operations'; 'Demographics Will Define Demand'; and 'AI Moves into Real Estate'.
High-Potential Property Sectors for Growth, Innovation, and Resilience
With the first baby boomers turning 80 in 2026, demand for senior housing is approaching a historic inflection point. Limited new supply, evolving care models and shifting consumer preferences are driving record-high occupancy levels. Developers are diversifying offerings, from active adult “independent living lite” communities to wellness-focused and tech-enabled facilities.
Top 10 Markets to Watch in 2026
Each year, the Emerging Trends survey asks industry participants to rate markets for investment and development prospects in 2026 across property types, and to rate aspects of their local markets. Dallas-Fort Worth remains at the top of the Markets to Watch for the second year running.
1. Dallas-Fort Worth
2. Jersey City
3. Miami
4. Brooklyn
5. Houston
6. Nashville
7. Northern New Jersey
8. Tampa-St. Petersburgh
9. Manhattan
10. Phoenix
关于房地产®中的新兴趋势
新兴趋势 in Real Estate® 是房地产和土地使用行业最受推崇的年度行业展望之一，由普华永道和城市土地学会联合发布。通过结合数百名行业专业人士的访谈和调查回复，该报告按地区提供了对房地产投资、发展趋势和资本市场的深入展望。该报告有四个版本：美洲、亚太地区、欧洲和全球。自 2003 年以来发布的所有新兴趋势 in Real Estate® 报告均可在 Knowledge Finder 上找到。
城市土地学会和普华永道
新兴趋势 in Real Estate® 由城市土地学会和普华永道联合赞助。自 2003 年以来，城市土地学会和普华永道合作编制了最全面的房地产和土地使用行业报告之一。普华永道是一个由遍布 158 个国家/地区的公司组成的全球网络，拥有超过 236,000 名员工，致力于提供高质量的保证、咨询和税务服务。了解更多关于普华永道的信息，请访问pwc.com .
