Emerging Trends in Real Estate® Reports

Now in its 47th edition, the 2026 Emerging Trends in Real Estate® identifies key opportunities, risks and market shifts that will shape the industry in the coming year—drawing on insights from more than 1,700 leading real estate investors, developers, lenders and advisors across the U.S. and Canada. This year’s report uncovers an industry that is neither standing still nor returning to old norms. It is reshaping itself for a new era as technology integrates across the built environment, and demographic shifts create new demand patterns. With economic uncertainty and higher financing costs creating a palpable 'fog' over the path forward, the most successful players will be those who combine insight with agility.

The Emerging Trends in Real Estate® Europe report by the Urban Land Institute and PwC, examines the challenges and opportunities facing the European real estate industry. For 2026, cautious optimism has given way to pragmatism amid geopolitical tensions, economic uncertainty, and growing competition from infrastructure.