Brad Merriman

Biography: Brad Merriman Principal Management Resources Tustin, CA Since 1980, Management Resources has worked with a wide range of clients and partnered with top designers, architects and other industry leaders on countless theme park, exposition, museum and other visitor attraction projects around the world, providing the sound business foundation necessary for growing a profitable leisure enterprise. Brad oversees MR’s business and strategic planning practice and has led or been a primary advisor on the MR team in planning new developments, enhancing business practices, improving financial performance, developing re-positioning and turnaround strategies, and analyzing expansion initiatives for a broad range of clients on six continents. Brad joined MR in 1996, following several years in management and strategic planning at two publicly-traded firms in the financial products/services sector. Formerly president and managing partner of a successful services firm, he has personal experience in taking a preliminary business concept, developing a business plan, executing the plan and turning it into a successful business, and ultimately exiting successfully – both in terms of return on investment and leaving behind a viable company. Brad's clients include have included a variety of Commercial theme parks & attractions such as Anheuser Busch– Sea World, Lotte World, Metro-Goldwyn-Mayer Studios, Warner Bros. Studios, Universal Studios and Viacom / Paramount Studios He has worked on corporate, promotional and brand center approaches for the Ford Motor Company, Kennedy Space Center, Time Warner Company and Volkswagen AG. He has also completed a variety of work with work with American Museum of Natural History, California Academy of Sciences, The Henry Ford, National Children’s Museum, Please Touch Museum, Tourism British Columbia Aquarium of the Pacific, the American Museum of Natural History, the Field Museum, Mystic Seaport, the National Aquarium Baltimore and the Newseum in Washington, DC. Currently Vice Chairman of the Thea Awards Committee, Brad has held a variety of committee and regional board positions and been an active member of the TEA for over ten years. Brads client have included Brad holds a B.S. degree from San Diego State University. (August 2010)