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Emerging Trends in Real Estate® Europe 2026
Facing Reality
Résumé du rapport : : The overriding sentiment for European real estate in 2026 is shifting from last year's cautious optimism to something more pragmatic, with the likelihood of renewed investment activity once again tempered by economic uncertainty and geopolitical tensions - from Ukraine and the Middle East to shifting US trade policy. Industry professionals are coming to terms with a prolonged transitional period for real estate following the reversal or moderation of historic tailwinds, including low interest rates and globalisation. All of this is happening while real estate leaders are being forced to redefine the value proposition of the asset class in the face of increasing competition from infrastructure. At the same time, the industry is adapting to long-term structural shifts. ESG remains a priority, though strategies are being refined in response to economic uncertainty. Digitalisation is accelerating, with artificial intelligence increasingly used across real estate activities. And while core markets like London, Paris, Madrid and Berlin continue to attract attention, investors are becoming more selective, focusing on cities and sectors with strong fundamentals and long-term potential.


Résumé du rapport : The overriding sentiment for European real estate in 2026 is shifting from last year's cautious optimism to something more pragmatic, with the likelihood of renewed investment activity once again tempered by economic uncertainty and geopolitical tensions - from Ukraine and the Middle East to shifting US trade policy. Industry professionals are coming to terms with a prolonged transitional period for real estate following the reversal or moderation of historic tailwinds, including low interest rates and globalisation. All of this is happening while real estate leaders are being forced to redefine the value proposition of the asset class in the face of increasing competition from infrastructure. At the same time, the industry is adapting to long-term structural shifts. ESG remains a priority, though strategies are being refined in response to economic uncertainty. Digitalisation is accelerating, with artificial intelligence increasingly used across real estate activities. And while core markets like London, Paris, Madrid and Berlin continue to attract attention, investors are becoming more selective, focusing on cities and sectors with strong fundamentals and long-term potential.


À propos des tendances émergentes dans l'immobilier®
Emerging Trends in Real Estate® est l'une des perspectives annuelles les plus appréciées du secteur de l'immobilier et de l'utilisation des sols, publiée conjointement par PwC et l'Urban Land Institute. En incorporant des entretiens et des réponses à des sondages de plusieurs centaines de professionnels de l'industrie, le rapport fournit une perspective approfondie par région sur l'investissement immobilier, les tendances de développement et les marchés des capitaux. Le rapport est produit en quatre versions : Amériques, Asie-Pacifique, Europe et Monde. Tous les rapports Emerging Trends in Real Estate® publiés depuis 2003 sont disponibles sur Knowledge Finder.
ULI et motomarine
Emerging Trends in Real Estate® est parrainé conjointement par l'Urban Land Institute et PwC. Depuis 2003, l'Urban Land Institute et PwC ont collaboré pour produire l'un des rapports les plus complets de l'industrie de l'immobilier et de l'utilisation des terres. PwC est un réseau mondial de cabinets dans 158 pays avec plus de 236 000 personnes qui s'engagent à fournir des services de qualité en matière d'assurance, de conseil et de fiscalité. En savoir plus sur PwC sur pwc.com .