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Emerging Trends in Real Estate® Europe 2026
Facing Reality
Resumen del informe: : The overriding sentiment for European real estate in 2026 is shifting from last year's cautious optimism to something more pragmatic, with the likelihood of renewed investment activity once again tempered by economic uncertainty and geopolitical tensions - from Ukraine and the Middle East to shifting US trade policy. Industry professionals are coming to terms with a prolonged transitional period for real estate following the reversal or moderation of historic tailwinds, including low interest rates and globalisation. All of this is happening while real estate leaders are being forced to redefine the value proposition of the asset class in the face of increasing competition from infrastructure. At the same time, the industry is adapting to long-term structural shifts. ESG remains a priority, though strategies are being refined in response to economic uncertainty. Digitalisation is accelerating, with artificial intelligence increasingly used across real estate activities. And while core markets like London, Paris, Madrid and Berlin continue to attract attention, investors are becoming more selective, focusing on cities and sectors with strong fundamentals and long-term potential.


Resumen del informe: The overriding sentiment for European real estate in 2026 is shifting from last year's cautious optimism to something more pragmatic, with the likelihood of renewed investment activity once again tempered by economic uncertainty and geopolitical tensions - from Ukraine and the Middle East to shifting US trade policy. Industry professionals are coming to terms with a prolonged transitional period for real estate following the reversal or moderation of historic tailwinds, including low interest rates and globalisation. All of this is happening while real estate leaders are being forced to redefine the value proposition of the asset class in the face of increasing competition from infrastructure. At the same time, the industry is adapting to long-term structural shifts. ESG remains a priority, though strategies are being refined in response to economic uncertainty. Digitalisation is accelerating, with artificial intelligence increasingly used across real estate activities. And while core markets like London, Paris, Madrid and Berlin continue to attract attention, investors are becoming more selective, focusing on cities and sectors with strong fundamentals and long-term potential.


Acerca de Tendencias emergentes en Real Estate®
Tendencias emergentes in Real Estate® es una de las perspectivas anuales de la industria más respetadas para la industria de bienes raíces y uso de la tierra, publicada conjuntamente por PwC y Instituto del Suelo Urbano. Al incorporar entrevistas y respuestas a encuestas de varios cientos de profesionales de la industria, el informe proporciona una perspectiva detallada por región sobre la inversión inmobiliaria, las tendencias de desarrollo y Mercados de capitales. El informe se produce en cuatro versiones: América, Asia Pacífico, Europa y Global. Todos los informes Tendencias emergentes in Real Estate® publicados desde 2003 están disponibles en Knowledge Finder.
ULI y PWC
Tendencias emergentes in Real Estate® está patrocinado conjuntamente por Instituto del Suelo Urbano y PwC. Desde 2003, Instituto del Suelo Urbano y PwC han colaborado para producir uno de los informes de la industria inmobiliaria y de uso de la tierra más completos. PwC es una red global de firmas en 158 países con más de 236,000 personas que están comprometidas a brindar calidad en servicios de aseguramiento, asesoría e impuestos. Obtenga más información sobre PwC en pwc.com .