Emerging Trends in Real Estate® Europe 2026
Facing Reality
报告摘要：: The overriding sentiment for European real estate in 2026 is shifting from last year's cautious optimism to something more pragmatic, with the likelihood of renewed investment activity once again tempered by economic uncertainty and geopolitical tensions - from Ukraine and the Middle East to shifting US trade policy. Industry professionals are coming to terms with a prolonged transitional period for real estate following the reversal or moderation of historic tailwinds, including low interest rates and globalisation. All of this is happening while real estate leaders are being forced to redefine the value proposition of the asset class in the face of increasing competition from infrastructure. At the same time, the industry is adapting to long-term structural shifts. ESG remains a priority, though strategies are being refined in response to economic uncertainty. Digitalisation is accelerating, with artificial intelligence increasingly used across real estate activities. And while core markets like London, Paris, Madrid and Berlin continue to attract attention, investors are becoming more selective, focusing on cities and sectors with strong fundamentals and long-term potential.
报告摘要： The overriding sentiment for European real estate in 2026 is shifting from last year's cautious optimism to something more pragmatic, with the likelihood of renewed investment activity once again tempered by economic uncertainty and geopolitical tensions - from Ukraine and the Middle East to shifting US trade policy. Industry professionals are coming to terms with a prolonged transitional period for real estate following the reversal or moderation of historic tailwinds, including low interest rates and globalisation. All of this is happening while real estate leaders are being forced to redefine the value proposition of the asset class in the face of increasing competition from infrastructure. At the same time, the industry is adapting to long-term structural shifts. ESG remains a priority, though strategies are being refined in response to economic uncertainty. Digitalisation is accelerating, with artificial intelligence increasingly used across real estate activities. And while core markets like London, Paris, Madrid and Berlin continue to attract attention, investors are becoming more selective, focusing on cities and sectors with strong fundamentals and long-term potential.
关于房地产®中的新兴趋势
新兴趋势 in Real Estate® 是房地产和土地使用行业最受推崇的年度行业展望之一，由普华永道和城市土地学会联合发布。通过结合数百名行业专业人士的访谈和调查回复，该报告按地区提供了对房地产投资、发展趋势和资本市场的深入展望。该报告有四个版本：美洲、亚太地区、欧洲和全球。自 2003 年以来发布的所有新兴趋势 in Real Estate® 报告均可在 Knowledge Finder 上找到。
城市土地学会和普华永道
新兴趋势 in Real Estate® 由城市土地学会和普华永道联合赞助。自 2003 年以来，城市土地学会和普华永道合作编制了最全面的房地产和土地使用行业报告之一。普华永道是一个由遍布 158 个国家/地区的公司组成的全球网络，拥有超过 236,000 名员工，致力于提供高质量的保证、咨询和税务服务。了解更多关于普华永道的信息，请访问pwc.com .
