Suzanne Flemming
Biography: Suzanne Fleming directs Freehold Capital Management’s strategic marketing, which includes overseeing market research, community branding and placemaking. Ms. Fleming additionally manages the marketing for FCM’s affiliate companies: Freehold Communities, 360 Communities, Programmatic Land Capital and Development Advisory Services. In these roles, Ms. Fleming develops the firm’s comprehensive Vital Communities approach which distinguishes each community with healthy living, engagement, connectivity, stewardship, and distinctive design. In this way, Ms. Fleming has helped shape Freehold’s master-planned communities – including over 32,000 residential units – from inception, through planning and construction, all the way to bringing them to market. Many of these communities have received national awards and recognition. Ms. Fleming applies the same strategies to Freehold’s Build-to-Rent affiliate, 360 Communities. Prior to her role with FCM, Ms. Fleming served as Senior Vice President at Lyon Communities, where she managed that company’s marketing, sales, training and development of new mixed-use developments. Before joining Lyon, Ms. Fleming led the Marketing and Research department at Irvine Company as Senior Director. During her tenure at Irvine Company Ms. Fleming was responsible for the marketing and delivery of multiple award-winning master-planned communities, including more than 10,000 homes. Ms. Fleming is an active member of Urban Land Institute and was honored as the “National Marketing Professional of the Year” by the National Association of Home Builders.
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